The Irish-owned, vegan, PETA-approved tan brand behind TikTok's instant airbrush - over 500,000 bottles sold. We tested the formulas for streaks, scent and wear, and rounded up where to save.
Our quick take on b·bold, with the highs and the trade-offs.
b·bold built a cult following on an affordable, skin-friendly instant tan that washes off, plus a developing range that builds a natural glow. After a week of testing across shades, here's our honest verdict - and where to grab a discount.
We tried the instant airbrush, the developing serum and the mousse over several days. Applied with a glove or buffing brush over exfoliated skin, the colour laid down evenly and looked genuinely airbrushed, with a light cucumber-and-aloe scent instead of the usual biscuity self-tan smell. The instant airbrush rinses clean in the shower, while the serum and mousse develop into a natural, hydrating tan that wore well for several days.
The three things that stood out most in testing.
With a glove or buffing brush the colour lays down evenly. Exfoliate first and the finish is genuinely salon-like for the price.
Niacinamide and PENTAVITIN mean the tan hydrates rather than drying you out, and the scent stays light and fresh.
Well under salon prices, with frequent bundles - one of the best-value tan ranges for regular tanners.
The standouts worth a look - tap through for the current deal.
The TikTok-viral wash-off airbrush tan in 5 shades. Instant colour, blurs skin, showers off.
See deal ›An acai-infused, air-powered developing serum for a hydrating, natural-looking glow.
See deal ›A lightweight, fast-developing mousse with PENTAVITIN for lasting moisture.
See deal ›The applicator brush for a seamless, streak-free, mess-free finish.
See deal ›“The instant airbrush genuinely looks airbrushed and rinses straight off - for the price I can't fault it. The serum is my go-to for a longer glow.”
Quick answers to the questions shoppers ask most.
Grab the latest verified b·bold coupons - Up to 55% Off - on GetSoftDeals, then head to the store.
Coupon links open the GetSoftDeals coupon page; store links go to the official b·bold site.